Tourism - Atlantic City Essays - Atlantic City, New Jersey

Tourism - Atlantic City The Great Transformation From A Casino City To a Resort Destination Atlantic City is the place to gamble on the East Coast. Although this may initially seem to be a positive characteristic, it is evident that this destination has the capability to be so much more than it already is. This point of interest has the worlds first boardwalk, which opened in 1881, has 4 miles of hotels, amusements, and casinos. Atlantic City was originally a resort town, until 1978, when it changed into a gaming city. This popular day-trip destination had over 34 million visitors in 1998 alone. Despite this amazing statistic, along with the revenue that gambling brings in, many steps are being taken in order to further promote the expansion of this great city. The renovations and improvements being made to the Atlantic City Convention Center are already increasing the amount of money coming in. There is a great deal of other things to focus on in the Atlantic City region. In endorsing local attractions in this scenic area, and in shifting the target market of this spot, th is city would change back into a resort destination. When most people think of Atlantic City, the first thing that comes to mind is the casino attractions that are available. With the citys constant shuffle and excitement, gamblers from all over go there dreaming of a big win. Many people consider Atlantic City to be the Las Vegas of the East Coast. There are over 12 casinos, with one building as magnificent as the next. At any given second of the day, these hopefuls may have their lives changed in an instant with just one win. These casino hotels gain most of their income from gamblers. Casinos employ almost 49,000 people every year. This number should actually jump when the Marina District opens. Although Atlantic City prospers as a gamblers paradise, many would love to show others just how much more Atlantic City really has to offer its tourists. The Atlantic City Convention Center, built in 1929, was renovated with $72 million in 1997. With the worlds largest pipe organ, everyone from the Beatles to Pavarotti has played there. It was designated a historic landmark in 1987. Conventions, trade shows, meetings, and public events of the greater Atlantic City area all take place here. When the renovation is finally completed, it will seat up to 12,000 people for special events. Such events include boxing, ice hockey and basketball. In addition, concerts and family entertainment such as Disney on Ice will take place there. Modernizing its facilities made quite a change in the casino numbers brought in. Between January and October 1996, the drop was $33 billion. However, during the same period in 1997, the drop was $37 billion. The total win went from $3.2 billion to 3.5 billion. These are just casino numbers that changed due to this renovation. Keep in mind that there are also restaurant, theater, retail, and hotel numbers. These changes among many others will help to change Atlantic City into a travel destination. In addition, switching the focus off the casinos will also increasing sales. In changing the target market to families, more visitors will probably come. Perhaps if it was publicized that Atlantic City has the gift of the Atlantic Ocean, people tourists would realize how much there really is to do there other than gamble. Fishing, parasailing, and beach activities may consume their days. Perhaps if many hotels offered some sort of childcare in the evenings so that these adults may go out and gamble at night, there would be more families visiting here. There are so many historic places to visit that many prospective vacationers most likely know of. For example, Renault Winery, the oldest in the United States, is just moments away. Planet Hollywood, with its glamour and stimulation, has a location in Atlantic City. Its famous boardwalk has many attractions, including Ocean One (an oceanliner - shaped mall), a Warner Brothers store, and the store Ripleys Believe It or Not all located ri ght there. Lastly, the Miss America Pageant is held in Atlantic City each year. If more focus was placed on these non-gaming activities, perhaps more people would come to Atlantic

women in greek mythology essays

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Death Be Not Proud Quotes

'Death Be Not Proud' Quotes Death Be Not Proud is a 1949 memoir written by American journalist John Gunther, about his son Johnny, who was a Harvard-bound teenager when he was diagnosed with cancer. He fought bravely to try to help doctors find a cure for his ailment, but died at age 17. The books title comes from a sonnet by metaphysical poet John Donne: Death, be not proud, though some have called theeMighty and dreadful, for thou art not so;For those whom thou thinkst thou dost overthrowDie not, poor Death, nor yet canst thou kill me.From rest and sleep, which but thy pictures be,Much pleasure; then from thee much more must flow,And soonest our best men with thee do go,Rest of their bones, and souls delivery.Thou art slave to fate, chance, kings, and desperate men,And dost with poison, war, and sickness dwell,And poppy or charms can make us sleep as wellAnd better than thy stroke; why swellst thou then?One short sleep past, we wake eternallyAnd death shall be no more; Death, thou shalt die. Here are some quotes and questions for consideration from John Gunthers Death Be Not Proud. God is whats good in me. Johnny Gunther said this at the age of 6, and it shows that even as a small child, he had a desire to do something meaningful and good for the world. Why do you think his father chose to include this in the novel? Does it give us a better understanding of who Johnny is and the person he might have grown up to become? I have so much to do! And theres so little time! Rather than wallow in self-pity, this is Johnnys reaction after the first exam shows the tumor that has been giving him neck pain. He says it to his mother Frances, and it seems to suggest that he knew his diagnosis was terminal. What do you think Johnny meant by saying he had so much to do? A primitive to-the-death struggle of reason against violence, reason against disruption, reason against brute unthinking forcethis was what went on in Johnnys head. What he was fighting against was the ruthless assault of chaos. What he was fighting for, as it were, the life of the human mind. His father realizes that Johnnys battle is not just his own, but that hes seeking answers that will benefit others who may suffer the same illness. But even as he tries to think of a solution, the brain tumor is affecting Johnnys mind and his memory. Oh how tired I feel. What a gut-punch for Johnnys father to read this entry in the young mans diary. Johnny often tried to shield his parents from the depths of his suffering, and even this only touches on a fraction of what he must have been going through at the time. Did this make you think perhaps the treatments Johnny was enduring were not worth the pain he was enduring? Why or why not? Scientists will save us all. Taken out of context, this could be read as an ironic or angry statement about medicines failure to save Johnny from the effects of the brain tumor, but its actually a statement from Johnny himself, written in a final letter to his mother. He feels confident that his battle will not be in vain, and that even if hes not cured, the treatments the doctors tried for him will prompt further study. My grief, I find, is not desolation or rebellion at universal law or deity. I find grief to be much simpler and sadder... All the things he loved tear at my heart because he is no longer here on earth to enjoy them. All the things he loved! The devastating reaction of Johnnys mother Frances as she comes to terms with his death. Do you think this is a feeling commonly shared among the bereaved? How much more acute do you think this feeling is for bereaved parents? These quotes are just one part of our study guide on John Gunthers Death Be Not Proud. See the links below for more helpful resources: Overview of Death Be Not Proud Characters in John Gunthers Death Be Not Proud Terms / Vocabulary Review: Death Be Not Proud Questions for Study Discussion

The Importance of Customer Service to Service Companies Coursework

The Importance of Customer Service to Service Companies - Coursework Example The course work "The Importance of Customer Service to Service Companies" talks about the customer service and the importance of services management to service companies. Service companies directly deal with customers and they have customer service departments which have to continuously improve service to meet customers’ needs and gain their loyalty. Service can be defined in terms of customer satisfaction. If the goods delivered by the company meet customer specifications and the customer are satisfied, the customer is retained and may have that loyalty the service company needs. A common inspirational belief among sales people is the more loyal the customer, the more profits for the company. Firms must compete for quality. In this time of intense globalization where products and services are available at the touch of a button, quality service is most important. After World War II, when Japan was still struggling to compete with the products dominated by the United States and Europe, the term quality was not so popular. But Japanese firms introduced service quality which attacked American and European products and services. Quality-oriented service met customer needs and improved quality of life. Japanese firms became popular and profitable. Other firms had to introduce quality in their services and products. Quality management became a phenomenon which captured the attention of firms and researchers. Employees involved in service are crucial to the success of a service firm.

Reflective technique of listening Essay Example | Topics and Well Written Essays - 750 words

Reflective technique of listening - Essay Example The writer then goes on to explain empathy as the listener’s desire to understand the internal frame of mind of the speaker. The author explains the concept very well by giving examples of how empathy can be shown by saying phrases like â€Å"I follow you†; â€Å"I am with you†. He explains acceptance as accepting the person for what he is and not trying to judge him. It is closely related to empathy. When a person doesn’t try to judge the speaker; the speaker is encouraged to speak freely and discuss all aspects of the problem that he has been facing. Congruence is explained as being in the same external frame as you are internal. If you are angry, the writer feels it is better to tell the speaker than to show false sympathy as the speaker can always guess whether your concern is genuine or not. Concreteness is defined as the ability of the listener to focus on specifics rather than vague generalities and ideas. The listener should encourage the speaker t o be more specific in order to help him reach the root cause of this problem. The speaker may be trying to avoid it.In reflection, the listener should attempt to clarify and restate what the speaker is saying. I will not only assure the speaker that you are paying attention to what you are saying but will also clear your thoughts and help you to understand the speaker in a better way. Listening orientation and reflective listening are said to be mutually re-enforcing by the writer. One feeds on the other and helps the other to grow.... Congruence is explained as being in same external frame as you are internally. If you are angry , the writer feels it is better to tell the speaker than to show false sympathy as the speaker can always guess whether your concern is genuine or not. Concreteness is defined as the ability of the listener to focus on specifics rather than vague generalities and ideas. The listener should encourage the speaker to be more specific in order to help him reach the root cause of his problem. The speaker may be trying to avoid it. In reflection the listener should attempt to clarify and restate what the speaker is saying. I will not only assure the speaker that you are paying attention to what you are saying but will also clear your thoughts and help you to understand the speaker in a better way. Listening orientation and reflective listening are said to be mutually re-enforcing by the writer. One feeds on the other and helps the other to grow. The listener should try to react to only personal comments made by the speaker such as â€Å"I am worried about the job†. Instead of focusing on how is job is; reflective listening encourages the listener to focus on the worried part. Reflective listening basically lets the speaker take ownership of the problem. So the writer says that the listener should never try to lead the conversation but should only respond whenever necessary. These responses should be limited and should only be there to encourage the speaker to continue speaking. The most important aspect of reflective listening mentioned by the writer is to acknowledge; understand and respond to the feelings of the speaker rather than the actual content of what he is

Reviewing The Novel No Name Woman English Literature Essay

Reviewing The Novel No Name Woman English Literature Essay Kingston and Tan, both of stereotypical immigrant background, use their memories of deceased mother to build credibility in their respective articles. In Tans Mother Tongue, major themes of language and identity throughout the essay revolves around how the mothers past lives in china affect their daughters lives in this country; just as the daughters childhood experiences effect their identities and adult lives. Likewise, Kingston uses a similar approach by introducing the mother character early on in the essay, with the narrators mother telling her a story which she must never repeat about the aunt she never knew. However, unlike Tans descriptive approach on mother-daughters daily lives, Kingston focuses on the clear parallel between her aunts tragedy and her own deprivations as the daughter of immigrants: the repression of sexuality, individuality, and generational shame. Despite their differences, the power of the spoken and written word is the common theme which gave birth to its relative themes in both respective articles. Being a talk-story meant to be kept silence, No Name Woman is written instead of spoken; Mother Tongue revolves around the narrator and her mothers spoken English, and again, is written instead of spoken. Stylistically, No Name Womans distinctive accomplishment lies within the cross boundaries between genres, dictions, styles, between fact and fiction. The narrator makes radical leaps in time and space, spanning over 100 years of Chinese-American history, combining Chinese myth, family history, and American individualism and rebelliousness. On the other hand, being a significant part of Tans childhood, the limitation in language of Tans mother has more or less influence over her writing style. She criticises her past attempt to create wittily crafted sentence that could prove her mastery over the English language, That was my mental quandary in its nascent state. A terrible line, which I can barely pronounce. This explains the lack of imaginative detail, metaphor and personal musings in Mother Tongue, in which was exerted strongly in Kingstons work. However, it is the simplicity of Tans language that evoke an emotion, a visual image, a complex idea, or a simple truth without the extr avagance of time leaping, non-linear talk-stories to reveal the same emotions, ideas or a simple truth both authors wish to impact on the readers themselves. It is clear that both Tan and Kingston are reaching out to other Chinese-Americans who share their feelings of displacement and frustration. So easy to read., a verdict given by Tans mother upon completion on readings of Tans work, highlights the purpose of Tans essay in increasing the awareness of language in family, home, peer, and work communities: allowing English literatures not only accessible to mainstream Americans, but also the minorities of limited English comprehension. Being a product of the sixties, No Name Woman contains traces of the civil right and womens liberation movements of that time, where Kingston proposes: Women in the old China did not choose. Some man had commanded her to lie with him and be his secret evil she obeyed him. However, it is her struggle to make sense of her mothers story according to her mothers traditional Chinese code of beliefs, that she shares her questions and concerns directly to Chinese-Americans: Chinese-Americans, when you try to unde rstand what things in you are Chinese, how do you separate what is peculiar to childhood, to poverty, insanities, one family, your mother who marked your growing with stories, from what is Chinese? What is Chinese tradition and what is the movies? Having to state that, as an immigrant story for a nation of immigrants, both Kingston and Tans work are nevertheless intended as well for a mainstream audience. The lives Kingston and Tan have to battle through are interesting ones. The opening words of The Woman Warrior set the tone for much of the rest of the memoir, You must not tell anyone, my mother said, what I am about to tell you In fact, after being silence all her life, Kingston becomes a rebellion of sorts by breaking the silence and asserts power over those who have held her back. Such form of rebellious nature is nevertheless expressed in Tans Mother Tongue as she breaks stereotypic cycle surrounding Asians, Fortunately, I happen to be rebellious in nature and enjoy the challenge of disproving assumptions made about me. However, such depiction of unique experience in literature, as present in both Kingston and Tans work, can arguably be deemed reprehensible for its threat to distort Chinese-American reality. As the subject is forbidden, Kingston knows nothings about her aunt beyond the broad details of the story. This presents us with a dichotomy of the ambiguous nature of talk- story a blend of the real and fantasies. Similarly, Tan makes generalisation of the English spoken in other Asian-American families, not to mention her emphasise on math and science, in which Tan describes as what happened to me, not what happened to every Asian-American. The confusion and ambivalence they feel as the author, who were once the listeners, parallel ours. However, just as Kingston writes of No Name Woman: Unless I see her life branching into mine, she gives me no ancestral help, it enables readers to make allowances for Kingston and Tans reinterpretation of mothers word from their own American perspective, thereby encouraging readers too to alter ideas from each article according to their own perspectives. I believe that each of us was Amy Tan, or Maxine Hong Kingston, in some point of our lives. Whether it is through silence, or through talking, reading both authors pieces is like having a prophetic, riddle-like dream: one cannot help but to be drawn into its stories by their distinctive writing style, concepts of cultural language and identity, and its reflection on the readers themselves. With this comes an important point: sometimes we must be far away from home, or to be separated from our roots somehow, in order to realize and appreciate what we really have.

Red Bull versus Coca Cola Sport Sponsorship from a Sponsor’s Perspective Essay

Involved in this money is planning the sponsorship deal, carrying it out and last but not least evaluating the whole process and engagement (Hermanns 2003). So according to this the strategic planning process is crucial in order to communicate effectively and achieve the desired outcome. It has become more professional and the amount of money and time spent on this process has increased over the last years. Furthermore, Buhler and Nufer (2010) see mutual understanding, a long-term perspective and trust as important to satisfy the needs of both parties. Hence there are a lot of different perspectives that need to be considered during the strategic planning of a sponsorship deal and different types of strategies can be followed. The comparative case study of Coca-Cola and Red Bull’ sport sponsorship strategy relies on extensive secondary data, from newspaper coverage and official websites from Abstract In 2010, 18. 2 billion US-$ were spent on sponsoring in North America of which 68 per cent are spent on sport sponsoring, by far the leading form of sponsoring (Streng 2010). The area of Sport Sponsorship is immensely important in the sport business. In the major sport leagues sponsorship makes up at least a third of the overall turnover (Ludwig and Schneider 2010). However, the way in which sport sponsorship is dealt with has changed dramatically in recent years. The time where a sponsor just kindly signed a contract to support the local club is gone, especially when it comes to global operating organizations. On the one hand companies are willing to spend more on sport sponsorship. On the other hand they want to gain more in return. In 2010, 63. 7 per cent of the companies have a written strategic and operational planning before starting the sponsorship (Hermanns and Buschner 2010). The question that occurs is therefore how companies strategically plan their sponsorship activities. To respond to this question, this paper analyses the sponsorship strategy of two major sponsors from the beverage industry, Coca Cola and Red Bull. Coca Cola is the best known brand in the world and was one of the first sponsors in sport in the early 20th century. Red Bull is a new company which is highly involved in sport sponsorship. Their approaches however are different. While Coca-Cola is investing huge amounts to sponsors majors events with a global reach, such as the Olympic Games or the FIFA World Cup, Red Bull initially invested in lesser known extreme sports with a very specific target audience. Moreover, contrarily to Coca-Cola, Red Bull does not limit itself to buying sponsorship rights. In most cases, it also took over the control of the sponsee. Red Bull runs competitions in extreme sports, organizes events, and owns its own Formula 1 team and three football clubs (Salzburg, Leipzig and New-york). Red Bull’s strategy, now the fourth biggest sport sponsor in the world, is thus different to other global sponsors. In literature it is argued that implementing and using the gained rights costs the sponsor three times the money that they have spend on both the sponsors and their sponsees. To gain an additional insight, interviews with the sport sponsorship department of both organizations are planned to better apprehend their strategy and see what their plans are/were and what actually was achieves. These interviews will explore their target group(s), reason for this target segment, activities, general understanding of sponsorship, importance of sponsorship within the company etc. Preliminary results show that there are big differences in the sponsorship strategy of Red Bull and Coca Cola. While Coca Cola seems to be a partner of the sponsee, Red Bull is using a more aggressive style of sponsorship. Red Bull tends to take control of the whole situation in order to ensure the success and the direction of the event. The whole Red Bull company has implemented its sponsorship activities. An example is Red Bull TV, the company owned TV channel, which further broadcast the sponsees. Sponsorship is part of the company philosophy and irrigates its whole marketing strategy. The core product and the sponsorship area are closely linked. Though different, these two cases both demonstrate that strategic planning is getting more important in global companies. There are certain patterns which can be found as well as differences which are due to the different approaches and culture of the company. The implications for the future are more professionalism and concentrating on the own culture rather than trying to copy the strategy from another company. Strategies need to be unique and specifically created for the organisation.