Saturday, January 25, 2020

Reviewing The Novel No Name Woman English Literature Essay

Reviewing The Novel No Name Woman English Literature Essay Kingston and Tan, both of stereotypical immigrant background, use their memories of deceased mother to build credibility in their respective articles. In Tans Mother Tongue, major themes of language and identity throughout the essay revolves around how the mothers past lives in china affect their daughters lives in this country; just as the daughters childhood experiences effect their identities and adult lives. Likewise, Kingston uses a similar approach by introducing the mother character early on in the essay, with the narrators mother telling her a story which she must never repeat about the aunt she never knew. However, unlike Tans descriptive approach on mother-daughters daily lives, Kingston focuses on the clear parallel between her aunts tragedy and her own deprivations as the daughter of immigrants: the repression of sexuality, individuality, and generational shame. Despite their differences, the power of the spoken and written word is the common theme which gave birth to its relative themes in both respective articles. Being a talk-story meant to be kept silence, No Name Woman is written instead of spoken; Mother Tongue revolves around the narrator and her mothers spoken English, and again, is written instead of spoken. Stylistically, No Name Womans distinctive accomplishment lies within the cross boundaries between genres, dictions, styles, between fact and fiction. The narrator makes radical leaps in time and space, spanning over 100 years of Chinese-American history, combining Chinese myth, family history, and American individualism and rebelliousness. On the other hand, being a significant part of Tans childhood, the limitation in language of Tans mother has more or less influence over her writing style. She criticises her past attempt to create wittily crafted sentence that could prove her mastery over the English language, That was my mental quandary in its nascent state. A terrible line, which I can barely pronounce. This explains the lack of imaginative detail, metaphor and personal musings in Mother Tongue, in which was exerted strongly in Kingstons work. However, it is the simplicity of Tans language that evoke an emotion, a visual image, a complex idea, or a simple truth without the extr avagance of time leaping, non-linear talk-stories to reveal the same emotions, ideas or a simple truth both authors wish to impact on the readers themselves. It is clear that both Tan and Kingston are reaching out to other Chinese-Americans who share their feelings of displacement and frustration. So easy to read., a verdict given by Tans mother upon completion on readings of Tans work, highlights the purpose of Tans essay in increasing the awareness of language in family, home, peer, and work communities: allowing English literatures not only accessible to mainstream Americans, but also the minorities of limited English comprehension. Being a product of the sixties, No Name Woman contains traces of the civil right and womens liberation movements of that time, where Kingston proposes: Women in the old China did not choose. Some man had commanded her to lie with him and be his secret evil she obeyed him. However, it is her struggle to make sense of her mothers story according to her mothers traditional Chinese code of beliefs, that she shares her questions and concerns directly to Chinese-Americans: Chinese-Americans, when you try to unde rstand what things in you are Chinese, how do you separate what is peculiar to childhood, to poverty, insanities, one family, your mother who marked your growing with stories, from what is Chinese? What is Chinese tradition and what is the movies? Having to state that, as an immigrant story for a nation of immigrants, both Kingston and Tans work are nevertheless intended as well for a mainstream audience. The lives Kingston and Tan have to battle through are interesting ones. The opening words of The Woman Warrior set the tone for much of the rest of the memoir, You must not tell anyone, my mother said, what I am about to tell you In fact, after being silence all her life, Kingston becomes a rebellion of sorts by breaking the silence and asserts power over those who have held her back. Such form of rebellious nature is nevertheless expressed in Tans Mother Tongue as she breaks stereotypic cycle surrounding Asians, Fortunately, I happen to be rebellious in nature and enjoy the challenge of disproving assumptions made about me. However, such depiction of unique experience in literature, as present in both Kingston and Tans work, can arguably be deemed reprehensible for its threat to distort Chinese-American reality. As the subject is forbidden, Kingston knows nothings about her aunt beyond the broad details of the story. This presents us with a dichotomy of the ambiguous nature of talk- story a blend of the real and fantasies. Similarly, Tan makes generalisation of the English spoken in other Asian-American families, not to mention her emphasise on math and science, in which Tan describes as what happened to me, not what happened to every Asian-American. The confusion and ambivalence they feel as the author, who were once the listeners, parallel ours. However, just as Kingston writes of No Name Woman: Unless I see her life branching into mine, she gives me no ancestral help, it enables readers to make allowances for Kingston and Tans reinterpretation of mothers word from their own American perspective, thereby encouraging readers too to alter ideas from each article according to their own perspectives. I believe that each of us was Amy Tan, or Maxine Hong Kingston, in some point of our lives. Whether it is through silence, or through talking, reading both authors pieces is like having a prophetic, riddle-like dream: one cannot help but to be drawn into its stories by their distinctive writing style, concepts of cultural language and identity, and its reflection on the readers themselves. With this comes an important point: sometimes we must be far away from home, or to be separated from our roots somehow, in order to realize and appreciate what we really have.

Friday, January 17, 2020

Red Bull versus Coca Cola Sport Sponsorship from a Sponsor’s Perspective Essay

Involved in this money is planning the sponsorship deal, carrying it out and last but not least evaluating the whole process and engagement (Hermanns 2003). So according to this the strategic planning process is crucial in order to communicate effectively and achieve the desired outcome. It has become more professional and the amount of money and time spent on this process has increased over the last years. Furthermore, Buhler and Nufer (2010) see mutual understanding, a long-term perspective and trust as important to satisfy the needs of both parties. Hence there are a lot of different perspectives that need to be considered during the strategic planning of a sponsorship deal and different types of strategies can be followed. The comparative case study of Coca-Cola and Red Bull’ sport sponsorship strategy relies on extensive secondary data, from newspaper coverage and official websites from Abstract In 2010, 18. 2 billion US-$ were spent on sponsoring in North America of which 68 per cent are spent on sport sponsoring, by far the leading form of sponsoring (Streng 2010). The area of Sport Sponsorship is immensely important in the sport business. In the major sport leagues sponsorship makes up at least a third of the overall turnover (Ludwig and Schneider 2010). However, the way in which sport sponsorship is dealt with has changed dramatically in recent years. The time where a sponsor just kindly signed a contract to support the local club is gone, especially when it comes to global operating organizations. On the one hand companies are willing to spend more on sport sponsorship. On the other hand they want to gain more in return. In 2010, 63. 7 per cent of the companies have a written strategic and operational planning before starting the sponsorship (Hermanns and Buschner 2010). The question that occurs is therefore how companies strategically plan their sponsorship activities. To respond to this question, this paper analyses the sponsorship strategy of two major sponsors from the beverage industry, Coca Cola and Red Bull. Coca Cola is the best known brand in the world and was one of the first sponsors in sport in the early 20th century. Red Bull is a new company which is highly involved in sport sponsorship. Their approaches however are different. While Coca-Cola is investing huge amounts to sponsors majors events with a global reach, such as the Olympic Games or the FIFA World Cup, Red Bull initially invested in lesser known extreme sports with a very specific target audience. Moreover, contrarily to Coca-Cola, Red Bull does not limit itself to buying sponsorship rights. In most cases, it also took over the control of the sponsee. Red Bull runs competitions in extreme sports, organizes events, and owns its own Formula 1 team and three football clubs (Salzburg, Leipzig and New-york). Red Bull’s strategy, now the fourth biggest sport sponsor in the world, is thus different to other global sponsors. In literature it is argued that implementing and using the gained rights costs the sponsor three times the money that they have spend on both the sponsors and their sponsees. To gain an additional insight, interviews with the sport sponsorship department of both organizations are planned to better apprehend their strategy and see what their plans are/were and what actually was achieves. These interviews will explore their target group(s), reason for this target segment, activities, general understanding of sponsorship, importance of sponsorship within the company etc. Preliminary results show that there are big differences in the sponsorship strategy of Red Bull and Coca Cola. While Coca Cola seems to be a partner of the sponsee, Red Bull is using a more aggressive style of sponsorship. Red Bull tends to take control of the whole situation in order to ensure the success and the direction of the event. The whole Red Bull company has implemented its sponsorship activities. An example is Red Bull TV, the company owned TV channel, which further broadcast the sponsees. Sponsorship is part of the company philosophy and irrigates its whole marketing strategy. The core product and the sponsorship area are closely linked. Though different, these two cases both demonstrate that strategic planning is getting more important in global companies. There are certain patterns which can be found as well as differences which are due to the different approaches and culture of the company. The implications for the future are more professionalism and concentrating on the own culture rather than trying to copy the strategy from another company. Strategies need to be unique and specifically created for the organisation.

Thursday, January 9, 2020

Battle of Queenston Heights in the War of 1812

The Battle of Queenston Heights was fought October 13, 1812, during the War of 1812 (1812-1815) and was the first major land battle of the conflict. Seeking to cross the Niagara River, American troops under Major General Stephen van Rensselaer encountered a variety of difficulties. Finally landing part of his command, van Rensselaer engaged British forces under Major General Isaac Brock. In the resulting fighting, American troops suffered a defeat after militia forces refused to cross the river and a British counterattack isolated those on the Canadian side. The battle marked the end of a poorly managed campaign for the Americans. Fast Facts: Battle of Queenston Heights Conflict: War of 1812 (1812-1815)Dates: October 13, 1812Armies Commanders:United StatesMajor General Stephen van Rensselaer6,000 menGreat BritainMajor General Isaac BrockMajor General Roger Hale Sheaffe1,300 menCasualties:United States: 300 killed and wounded, 958 capturedGreat Britain: 14 killed, 77 wounded, and 21 missing. Native American casualties 5 killed and 9 wounded Background With the outbreak of the War of 1812 in June 1812, American forces began marshaling to invade Canada. Intending to strike at several points, the American efforts were soon put in jeopardy when Brigadier General William Hull surrendered Detroit to Major General Isaac Brock in August. Elsewhere, General Henry Dearborn remained idle at Albany, NY rather than move forward to capture Kingston while General Stephen van Rensselaer was stalled on the Niagara frontier due to a lack of men and supplies (Map). Major General Sir Isaac Brock. Photograph Source: Public Domain Returning to Niagara from his success at Detroit, Brock found that his superior, Lieutenant General Sir George Prevost had ordered British forces to adopt a defensive posture in the hopes that the conflict could be settled diplomatically. As a result, an armistice was in place along the Niagara which allowed van Rensselaer to receive reinforcements. A major general in the New York militia, van Rensselaer was a popular Federalist politician who had been appointed to command the American army for politic purposes. As such, several regular officers, such as Brigadier General Alexander Smyth, commanding at Buffalo, had issues with taking orders from him. Preparations With the end of the armistice on September 8, Van Rensselaer began making plans to cross the Niagara River from his base at Lewiston, NY to capture the village of Queenston and the nearby heights. To support this effort, Smyth was ordered to cross and attack Fort George. After receiving only silence from Smyth, van Rensselaer sent additional orders demanding that he bring his men to Lewiston for a combined assault on October 11. Major General Stephen van Rensselaer. Public Domain - National Gallery of Art Though van Rensselaer was ready to strike, severe weather led to the effort being postponed and Smyth returned to Buffalo with his men after being delayed en route. Having spotted this failed attempt and received reports that the Americans might attack, Brock issued orders for the local militias to begin forming. Outnumbered, the British commanders forces were also scattered along length of the Niagara frontier. With the weather clearing, van Rensselaer elected to make a second attempt on October 13. Efforts to add Smyths 1,700 men failed when he informed van Rensselaer that he could not arrive until the 14th. Opposing the American advance were two companies of British troops and two companies of York militia, as well as a third British company on the heights to the south. This last unit possessed an 18-pdr gun and a mortar which were located in a redan halfway up the heights. To the north, two guns were mounted at Vroomans Point. Around 4:00 AM, the first wave of boats moved across the river under the leadership of Colonel Solomon van Rensselaer (militia) and Lieutenant Colonel John Chrystie (regulars). Col. van Rensselaers boats landed first and the British soon raised the alarm. The British Respond Moving to block the American landings, British troops under Captain James Dennis opened fire. Col. van Rensselaer was quickly hit and put out of action. Captain John E. Wool of the 13th US Infantry took over and pushed into the village with the aid of American artillery firing from across the river. As the sun rose, British artillery began firing on the American boats with great effect. As a result, Chrystie was unable to get across as his boat crew panicked and returned to the New York shore. Other elements of Lieutenant Colonel John Fenwicks second wave were forced downstream where they were captured. At Fort George, Brock, concerned that the attack was diversion, dispatched a few detachments to Queenston and rode there to see the situation himself. In the village, American forces were contained in narrow strip along the river by the artillery fire from the redan. Though wounded, Col. van Rensselaer ordered Wool to take a force upstream, ascend the heights, and take the redan from behind. Arriving at the redan, Brock sent most of the troops guarding it down the slope to aid in village. As a result, when Wools men attacked, Brock was forced to flee and the Americans took control of the redan and its guns. Brock Killed Sending a message to Major General Roger Hale Sheaffe at Fort George, Brock requested reinforcements to block the American landings. Due to the redans commanding position, he immediately resolved to recapture it with those men on hand. Leading forward two companies of the 49th Regiment and two companies of York militia, Brock charged up the heights assisted by aide-de-camp Lieutenant Colonel John MacDonell. In the attack, Brock was struck in the chest and killed. Though outnumbered, MacDonell pressed the attack and pushed the Americans back to the edge of the heights. The British assault then faltered when MacDonell was hit. Losing momentum, the attack collapsed and the Americans forced them to fall back through Queenston to Durhams Farm, near Vroomans Point. Between 10:00 AM and 1:00 PM, Maj. Gen. van Rensselaer worked to consolidate the position on the Canadian side of the river. Ordering the heights to be fortified, he placed Lieutenant Colonel Winfield Scott in command with Brigadier General William Wadsworth leading the militia. Despite the success, Van Rensselaers position was tenuous as only around 1,000 men had crossed and few were in cohesive units. Disaster on the Heights Around 1:00 PM, reinforcements arrived from Fort George, including British artillery. Opening fire from the village, it made crossing the river hazardous. On the heights 300 Mohawks began attacking Scotts outposts. Across the river, the waiting American militia could hear their war cries and became reluctant to cross. Arriving on the scene around 2:00 PM, Sheaffe led his men on a circuitous route to the heights to shield them from the American guns. Frustrated, van Rensselaer re-crossed to Lewiston and worked tirelessly to convince the militia to embark. Unsuccessful, he dispatched a note to Scott and Wadsworth giving them permission to withdraw if the situation warranted. Abandoning their field works, they constructed a barricade at the top of the heights. Attacking at 4:00 PM, Sheaffe met with success. Hearing the Mohawk war cries and fearing massacre, Wadsworths men retreated and soon surrendered. His line collapsing, Scott fell back, ultimately retreating down the slope above the river. With no escape and the Mohawks, angry over the loss of two chiefs, in pursuit, Scott was forced to surrender the remnants of his command to Sheaffe. Following his surrender, around 500 American militia who had fled and hid emerged and were taken prisoner. Aftermath A disaster for the Americans, the Battle of Queenston Heights saw 300 killed and wounded, as well as 958 captured. British losses totaled 14 killed, 77 wounded, and 21 missing. Native American casualties 5 killed and 9 wounded. In the wake of the fighting, the two commanders agreed on truce to treat wounded. Defeated, van Rensselaer resigned and was replaced by Smyth who bungled two attempts at crossing the river near Fort Erie.

Wednesday, January 1, 2020

Understanding Hate Crimes And Recognizing Victims

Hate crime is defined as a â€Å"crime in which the perpetrators conduct is motivated by bias or prejudice toward the actual or perceived race, colour, religion, national origin, gender, disability, or sexual orientation of another group or individual.† (Winterdyk, 390). This kind of crime is not new to Canada and it can be seen through the treatment of Aboriginals in Canada, as well as the current treatment of refugees from areas in the Middle East. Hate crimes are a heinous crime that deprives individuals of essential rights such as the right to dignity. Understanding hate crimes and recognizing victims, it can be easier for individuals to understand what social changes can be made. The Conflict theory views â€Å"crime as the product of social and/or economic disparities in society and suggests that people resort to criminal activity in response to division and competition.† (Winterdyk, ) This theory draws on the separation and competitive impulses of people which is often found when dealing with prejudice. Canada is a very diverse country, so many communities have different cultural groups which may compete or create a division within the community and may progress its way to crimes of passion, but legally defined as a hate crime. Generally, hate crime is an action or vocalization against a specific group or individual. There are four main types of hate crime are outlined in the Criminal Code of Canada, Sections 318-320 which state: Advocating Genocide, Publicly Inciting Hatred,Show MoreRelatedConservatism, By Moises Kaufman And The Tectonic Theater Project1722 Words   |  7 Pagesdefine what Laramie is: a conservative community that refuses to acknowledge its mistakes and to change even after the death of a man. I began my research to discover why a community, so set on its beliefs, denies its complicity in insinuating a hate crime. In the beginning, when I compared racism to the discrimination homosexuals, I found many similarities in the denial of both, such as the fact that some people don’t want to live in bi-racial and homosexual societies. But, I also discovered manyRead MoreThe Controversial Debate Of Reparations973 Words   |  4 Pagespublic facilities. This was later revised by the Supreme Court case brown v board of education. Or the untold historical event of black Wall Street in Tulsa, Oklahoma and many other similar events across the United States. Today African Americans are victims of multi-generational oppression, impoverishment and unjust enrichment. Some scholars agree these factors are directly correlated to the inequality of socioeconomics of races in the United States, the gap between the descendants of the enslaver andRead MoreBystander Effect Essay1637 Words   |  7 Pagesindividuals may be worried that they will face negative evaluation from the other bystanders who are present (Katz, Colbert, Colangelo, 2015). In a case of bullying, the presence of bystanders can often impede an individual’s likelihood to help a victim. A vast amount of research focuses on cases of bullying and the bystander effect related to children. Less research has been conducted regarding how this concept affects older adolescents, specifically college aged students. Therefore, this studyRead MoreEssay On Hate Speech1784 Words   |  8 PagesUnfortunately, such an open concept of the World Wide Web leaves it open to a wide range of exploitation; namely, in the era of social media platforms, created specifically to facilitate conversation among the users, one of the most common forms of abuse is hate speech. Due to the complexity of the term itself and many legal and practical issues, regulating such content online is proven to be difficult. However, while the offenders hide behind their constitutional right to free speech and the anonymity ofRead More Echoing Footsteps: Rape, Victims, Survivors, and What We Can Do3224 Words   |  13 PagesEchoing Footsteps: Rape, Victims, Survivors, and What We Can Do Rape is devastating to its victims. I feel as if this statement should stand alone, underlined and in bold typeface. It is crucial that we, as a society, come to a deep understanding and awareness of this message. For that reason, I will state it again: Rape is devastating to its victims. Thirty percent of rape victims will contemplate suicide. Slightly more will seek therapy. Slightly less will invest inRead MoreEth/125 Final Assignment Write a 1,050- to 1,750-Word Paper That Answers the Following Questions: †¢ What Information About Diversity in the United States Has Helped You Better Understand or Relate to Others in Ways That1619 Words   |  7 Pagesgroups segregating themselves creates a â€Å"salad bowl† rather than a â€Å"melting pot†. This leads to animosity and not acceptance. This nation will not foster a climate of acceptance until people shed themselves of the old mantras of the under class or victim class and start seeing themselves as equals. The benefits of a diverse society in the United States are many. For example, diversity in society helps us to grow as individuals and open our minds to different ways of life. When you become exposedRead MoreWhy Do We Do What You Do?1889 Words   |  8 Pagesa better understanding of oneself by reflecting on themselves. In addition; people can conclude to actually understand how we act and how his or her attitudes reflect on oneself through those times. People can understand the basis of one’s opinions, beliefs and actions through reflecting on his or her own issues. I am going to view how these two authors, Fran Peavey and Noah Levine, address their method of coping and understanding of others perspectives. Moreover, people recognizing their trueRead More Massive Anti-Islam Sentiment in the United States Essay3208 Words   |  13 Pagesportrayals of Islam.† (â€Å"Commission on British Muslims†) Islamophobia is indeed similar to xenophobia, the fear of foreignness and unfamiliarity, but is specific to the religion of Islam. Islamophobia has lead to discrimination, prejudices, assault, and hate crimes. It is interesting to analyze the changes of islamophobia. When perhaps originally, islamophobia was a concept only describing the fear of Islam. Now, it has become racialized into the fear of Arabs as well, rather than a religious fear. TheRead MoreUse Of Force And Law Enforcement1976 Words   |  8 Pagesdefinition. In recognizing this it can be concluded that police brutality itself would fall even lower on that scale, below the 1% mark (Police Misconduct, 2016). Until a law changed this in 1985, most of the country had something called the â€Å"any felony† policy (Justice, 2002). This policy supported that police could use firearms or any other means of deadly force to arrest a person suspected of committing any felony (Justice, 2002). Some states even permitted police to shoot a fleeing victim (JusticeRead More Workplace Violence Essay2488 Words   |  10 Pagescompared to other types of workplace violence. Since 1992, violence among co-workers has averaged only about 6% of all work-related homicides. The rest are the result of robberies or other crimes. According to the U.S. Department of Justice, each year nearly one million individuals become victims of violent crime while working or on duty. Eight percent of all rapes, 7% of all robberies, and 16% of all assaults occur at work. Workplace violence accounts for 16% of the more than 6.5 million acts